To get podcast, radio, and free TV interviews, here are steps to take to build your publicity effort for your company, book, or public relations clients:

    1. Find Your Niche: You need to identify your niche, find what media that customers in that niche consume, and get to know who the radio, TV, and podcast reporters are who cover that niche.
    2. Find the Radio / TV / Podcasts for your niche: Then start reading/watching/listening to the stations and shows that reach your target market to note reporter’s names and specialties as well as the kinds of stories and formats they prefer.
    3. Make sure that your “News” is newsworthy. News is about current events – that’s why they call it “news”. Your local radio station isn’t interested in hearing about topics that their audiences will ignore. They are looking for “new” topics to cover, or more often, interesting angles on current events. For you this means that you need to keep your pitches fresh and timely. I know that it’s unlikely that your book, products or clients change daily but the news must. So instead of trying repeatedly to get radio, TV, or podcast coverage of your product itself, try instead tying its benefits or features to a current event that is already hot in the news.
    4. Think in terms of stories not products. It’s no one’s job to promote your product but you. It is not the obligation of any media outlet to cover you or interview you as a guest expert. Their job is to create interesting stories that offer information to their audiences. 
    5. Tie your pitch to the interests of the reporter or publication you are pitching. Nothing frustrates radio, TV, and podcast journalists and more than having to deal with time wasting pitches that are not appropriate for their outlets 
    6. Be concise. Because they are deluged with pitches and always working under tight deadlines, broadcasting people cannot afford the time to wade through overly long pitches. You need to make a strong case in a very short space. Liberal use of bullet points, bolds, and highlights is recommended to help the journalist quickly understand what you are offering them.